0 Replies Latest reply on Jan 22, 2015 8:09 AM by b08ca5649d0d18cd1b8bbd8d1183838546a0555c

    New Opportunity in Madison, WI - Shoutlet, Digital Marketing Manager

      Greetings,

      Shoutlet is an enterprise-class, cloud-based social marketing platform that empowers brands to build meaningful customer relationships that drive real value. Through data acquisition, customer insights, and business integrations, Shoutlet helps more than 600 brands in 60 countries build the relationships that actually build business. Headquartered in Madison, WI, Shoutlet has additional offices in Atlanta and London. Current customers include 3M, Best Buy, Fox Sports, Hot Topic, 24 Hour Fitness, Canon, and Norwegian Cruise Line.

      Shoutlet is looking for an energetic Digital Marketing Manager that pays close attention to details.

      Responsibilities:
      • Drive the execution of digital demand generation campaigns to grow marketing engagement and sales qualified leads
      • Run the Marketo marketing automation system and syncs into Salesforce.com
      • Digital campaign planning and management for white papers, ebooks and webinars including email, landing page production, quality control and campaign deployment
      • List management and database maintenance
      • Maintain lead engagement reporting between Marketo and Salesforce
      • Reports to the Digital Marketing Director
      Qualifications:
      • 2-3 years of lead generation experience
      • Expertise in email marketing, marketing automation, and lead scoring
      • Experience building effective, dynamic campaigns selling business-to-business solutions, using Marketing Automation software (Marketo, Eloqua, etc.) and Salesforce.com
      • Proven history of analytics-driven accountability
      • Experience moving leads through a marketing and sales funnel

      To apply please click the button in the lower right hand corner of this page http://hire.jobvite.com/CompanyJobs/Careers.aspx?nl=1&k=Job&j=oxlm0fwY&s=

      Thank you for your consideration,
      Hershel