We organize our campaigns by date, type of campaign, and then campaign name: YEAR-MONTH: TYPE - NAME
Example: 2015-02: Events - Content Rising NYC
We also use custom tags to filter various campaigns from the Setup tab.
For any time-sensitive campaigns I name with the date, ex: 2015.01.15-blahblah. If it's a nurture or an evergreen content campaign I usually name with the content type first, ex: White Paper - blah.
It's always a challenge especially with multiple ppl having access to your Marketo and SFDC instances!
We use this formula for our campaigns:
Where RG = Region (Americas, Europe, AsiaPac, Global), XX = Type of Event/Campaign (we have short codes for each e.g. Trade Shows = TS, Email = EM, Webinar = WB, etc.), Desc = Event or campaign name (e.g. name of tradeshow), Location is optional and would only be used for specific countries where tradeshows are held
I like the leading date system most of you are using, especially Amy's.
I'm not sure why having a date and a name would be hard for Sales to understand.
Hi Jenn, We are actually using the same type of naming convention as you, and also identifying a start date in SFDC. It would be great if we could identify the start date in Marketo, but since we can't, I typically go through and update these in SFDC once a week or so since it's still much easier to create the campaigns in Marketo.
Having the type of event/program/campaign before the date is preferable to me since we can also sort by start date, so it allows us multiple types of sorting pretty easily.
Can you specify what makes it hard for sales to find those campaigns? Are they sorting them alphanumerically? Are they searching by keyword or date?
The answer will likely depend on their needs for finding the campagins easily.
However, I would still encourage you to align as much as possible, so that when you have to cross-reference campaign reports in SFDC and Marketo Program reports, it won't become unmanageable.
Sometimes it's just a matter of training salespeople...
PS: Please don't use "dots" in the Program names, as they shoudl be reserved as the separator between Programs and Campaigns or Assets in Marketo.
Jenn - we follow the same structure but also add in a Vertical industry so that it is easy for me to find the campaigns programs for the specific vertical and helps in reporting as well.
IN E 20141231 Event Name Location
IN = Insurance
E = Event
Date = YYYYMMDD
Location of the Event
Hope that helps