0 Replies Latest reply on Jan 16, 2015 10:28 AM by 6a639050ee6dd782c298d3fe2e720863c3e028e8

    Marketing Automation Coordinator -Phoenix AZ

      About G/O Digital
      G/O Digital is a division of the Gannett Company (NYSE: GCI). We help businesses, big & small #WinLocal. For National Brands and Agencies, we transform content into commerce. For Small and Medium Sized Businesses (SMBs), G/O Digital is a one-stop-shop for local businesses looking to connect with consumers through digital marketing. The G/O Digital premise is simple: whether you’re a big brand marketer or local business owner, we deliver a simple suite of digital marketing solutions to connect with consumers locally in a meaningful, personal way that drives measureable results.

      The G/O Digital Marketing Automation Coordinator will be responsible for creating and executing email and marketing automation programs across multiple verticals and departments. This position will support lead generation, nurturing programs, and other marketing initiatives using Marketo to execute tactical tasks associated with email campaigns, landing pages, forms creation. Will build, test and deploy email campaigns, coding and editing HTML, verifying copy, layout, links, and dynamic content as well as assessing and addressing any spam risks.

      Key Responsibilities:
      •Build, test and deploy email campaigns, coding and editing HTML, verifying copy, layout, links, and dynamic content as well as assessing and addressing any spam risks
      •Ensure emails render properly in multiple desktop and mobile browsers
      •Optimize email performance by collecting, analyzing, and reporting findings
      •Provide reporting for multiple campaigns to ensure campaigns are performing to optimal levels
      •Support lead generation and nurturing programs, lead scoring, and progressive profiling initiatives: Build out assets for lead automated programs using Marketo; set up and execute tactical tasks associated with customized landing pages, forms creation, email campaigns and lead scoring rules
      •Understand segmentation best practices for efficient and effective campaign targeting.
      •Continually monitor, analyze and tune campaigns to maximize ROI
      •Support the daily operations of the marketing team.
      •Maintain email calendar

      Job Requirements

      Requirements:
      •1+ Years of marketing automation experience with platforms such as Pardot, Marketo, Eloqua, etc
      •1+ Years of experience with CRM platforms such as SalesForce.com
      •Proficient in HTML and CSS; familiarity with JavaScript preferred.
      •Strong understanding of marketing operations and campaign management
      •Ability to multi-task while working in a fast-paced, cross-functional team environment under tight deadlines is a must
      •Resumes without Cover Letters will NOT be considered
      Please submit salary requirements; Position Based in Phoenix, AZ at the company website:
       
      http://www.jobs.net/jobs/godigitalmarketing/en-us/job/United-States/Marketing-Automation-Coordinator-Phoenix-AZ/J3L7825VY1YWTYWT9RH/