3 Replies Latest reply on Jan 15, 2015 1:17 PM by Megan Reed

    Negative Scoring Cleanup Campaign

    Megan Reed
      We have a smart campaign set up for leads to run through every 30 days and if they have shown zero activity then we decrease their lead and behavior score by 10pts. This campaign was activitated too early. Therefore some leads were at -30 before ever receiving any content to get a positive score. I need to clean this up... can someone help direct me on the best way to do this.

      I'm thinking a smart campaign with:
      Smart List - member of smart campaign [Negative Scoring Campaign]
      Flow - Change Score > Lead Score +10;
      Change Score > Behavior Score +10

      This will not account for those people who ran through the smart campaign more than once. How do I include those people who ran through the program more than once?

      Any help is greatly appreciated!
      Thanks,
      Megan