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Hey Jonathan, you can only capture information when the URL contains this information. So if someone goes directly to www.marketo.com, then there won't be any UTM information. You can provide default information, although it won't highlight whether it was organic, direct or referral traffic -- but this is still probably your best solution.
Thank you Dory. Do you know of an alternate method to gather this info? I ask because Google Analytics can tell me that a lead (a visit to a specific Thank You page) came from an Organic visit, so it seems like the info exists somewhere. For my purpose, I am trying to understand in Salesforce.com what media is driving my Opportunities and actual sales.