3 Replies Latest reply on Jan 20, 2015 10:51 AM by Josh Hill

    Global lead scoring vs. program-specific lead scoring

      Hi Marketo Community! 

      Within our organization, we have multiple programs (or verticals). Currently we have global lead scoring set up, and it's in question as to whether this is the best approach. This was set up before I started here and I'm sure there was a good reason for it, but now that we're revisiting it I want to make sure we get it right. 

      What do you think? Is it best practice to have one global lead scoring program as it is one organization, or is it more beneficial to account for the nuances of each program? 

      Thanks in advance for your input! 
      Elizabeth