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Email CC - Marketo Docs - Product Documentation
Hi, it's great we've got the functionality. But maybe I'm missing something...how would you use this new functionality? What's the benefit?
Hi Lauren, Yes we can. Marketo have just added this functionality. Refer the product doc for more: Email CC - Marketo Docs - Product Documentation
Be aware that Opens, Clicks and interactions from the person who was cc'd will be logged as activity on the account of the actual receiver of the email. Make sure your Sales and Marketing team are aware of this as it could greatly skew results.
If a CC recipient clicks a tracked link in the email, click activity (like all other engagement activity) will be associated with the email's main recipient. Additionally, they may click through to a page with Marketo’s web tracking code (munchkin.js), causing them to be cookied as the main recipient.
Also if you cc the Lead Owner and there is 100 people in the send list that he owns then he will receive 100 emails.
Yes, why anyone would use this feature is beyond me, with these realities in mind.
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