Marketing Operations Manager (San Francisco, CA/US)
Are you the go-to systems and operations person on your marketing team? Are you a marketing automation professional that manages databases, technical aspects of the email nurture programs, and lead scoring? Have you implemented and administered Marketo (or other marketing automation software) and Salesforce.com systems before? Are you looking to make a move into a fast-growing, venture-backed company with growth potential?
If you answered yes to any of the questions above, then read on.
We have an immediate need for a Marketing Operations Manager to own the marketing team’s infrastructure (marketing automation system, CRM operations, and lead database) and to help drive efficient pipeline generation. This is a cross functional role that will work very closely with sales operations, and impact the 90+ person sales team. This person will be responsible for creating segmented nurture streams based on lead profiles, managing lead scoring, and other marketing operations and automation projects.
The position is based at DoubleDutch Headquarters in San Francisco's Mission District, just two blocks from the 24th Street BART. Learn more about our office culture.
3 Reasons You Will Love This Job
You get to be the hero. The operational efficiencies you create will have direct impact on every single role within the marketing organization. You have a systems architecture-based approach to problem solving that saves the day. You’ll directly impact sales and marketing efficiency and lead conversion rates and therefore the growth of the company..
Every day is a different day. Work is never boring - you love solving problems and get to put that skill to work in creative and unprecedented ways. You get to teach others and exercise your analytical prowess every day.
You have full ownership. As the primary owner of marketing operations and automation systems, you will be the authority and voice of the marketing software stack at the company.
What You Will Be Doing
Manage the marketing automation system. Manage and maintain Marketo and the integration with Salesforce.com. Ensure the data is collected, organized, and shared efficiently between systems. Manage data sourcing and hygiene and look for process improvements where possible. Optimize lead scoring, email scheduling and segmentation, and lead distribution and follow-up processes with sales. Manage email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
Collaborate with different teams. Interface with sales leadership, sales operations, growth and finance teams. Optimize marketing lead flow and delivery to sales and manipulate Salesforce.com to ensure optimium marketing measurement.
Campaign tracking. Assist in monitoring campaigns to ensure full measurement within our systems of record. Proactively spot trends and provide recommendations to continually increase campaign effectiveness.
Modeling and reporting. Provide ad hoc modelling and analysis for marketing leadership. Analyze KPIs such as lead generation, pipeline impact, and revenue by various marketing channels, sales teams, and timeframes. Ensure that all KPIs being tracked are aligned with globally defined metrics.
4+ years of experience in business-to-business (B2B) marketing environment with strong operations background.
3+ years of experience with relational databases
Excellent written and oral communication skills
Demonstrated ability to recommend improvements based on stakeholder requirements, and drive them through to execution.
Strong background in Salesforce.com and Marketo (experience with other CRM/Marketing Automation considered)
Process and quality orientation with attention to detail
Strong analytical and teamwork skills; ability to learn quickly
Ability to translate globally defined marketing processes and roll out to all marketing teams
With over $37.5M of venture funding, DoubleDutch is a global technology startup that is transforming traditional event marketing. Named by Business Insider as one of the “Hottest Enterprise Startups to Watch”, DoubleDutch has incredible city views, great reviews on Glassdoor, lots of remarkable people, and a handful of awesome dogs. HQs are located in the heart of San Francisco’s vibrant Mission District, with smaller offices in Amsterdam, London, Hong Kong, and Portland.