Digital Marketing Specialist - Automation

Digital Marketing Specialist - Automation

Konica Minolta is looking for a Digital Maketing Specialist with a focus on Marketing Automation in our US Headquarter office Ramsey, NJ.

Position Objectives

  • Use Marketing Automation to build and execute marketing campaigns, reports and dashboards
  • Test and optimize campaign elements prior and during launch for increased conversion rate
  • Monitor and analyze campaign performance during and post-launch, sharing insights across marketing teams
  • Work closely with marketing groups to deliver best performing digital content

Essential Duties & Responsibilities

  • Build and constantly improve email marketing strategy
  • Build programs and campaigns that include all relevant digital content
  • Identify opportunities for content development based on best performing content
  • Build innovative programs with multiple touch points
  • Create monthly, quarterly and ad-hoc reports at the request of the business
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