0 Replies Latest reply on Apr 8, 2015 11:45 AM by Cathy Reardon

    Digital Marketing Specialist - Automation

    Cathy Reardon
      Konica Minolta is looking for a Digital Maketing Specialist with a focus on Marketing Automation in our US Headquarter office Ramsey, NJ.

      Position Objectives

      • Use Marketing Automation to build and execute marketing campaigns, reports and dashboards
      • Test and optimize campaign elements prior and during launch for increased conversion rate
      • Monitor and analyze campaign performance during and post-launch, sharing insights across marketing teams
      • Work closely with marketing groups to deliver best performing digital content

      Essential Duties & Responsibilities

      • Build and constantly improve email marketing strategy
      • Build programs and campaigns that include all relevant digital content
      • Identify opportunities for content development based on best performing content
      • Build innovative programs with multiple touch points
      • Create monthly, quarterly and ad-hoc reports at the request of the business