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on Apr 8, 2015 11:45 AM by Cathy Reardon
Digital Marketing Specialist - Automation
Apr 8, 2015 11:45 AM
Konica Minolta is looking for a Digital Maketing Specialist with a focus on Marketing Automation in our US Headquarter office Ramsey, NJ.
Use Marketing Automation to build and execute marketing campaigns, reports and dashboards
Test and optimize campaign elements prior and during launch for increased conversion rate
Monitor and analyze campaign performance during and post-launch, sharing insights across marketing teams
Work closely with marketing groups to deliver best performing digital content
Essential Duties & Responsibilities
Build and constantly improve email marketing strategy
Build programs and campaigns that include all relevant digital content
Identify opportunities for content development based on best performing content
Build innovative programs with multiple touch points
Create monthly, quarterly and ad-hoc reports at the request of the business
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