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Thank you both very much. I have set up a trigger of interesting moment - web - filled out form (on our website)
I reallllllly appreciate it!
@Arielle - Sounds good. Not to confuse matters, but a Filled Out Form activity is not actually a Munchkin thing. However, having Munchkin loaded is (almost) always advisable so you might as well think of everything as one activity tracking package.