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Marketo Name Tokens

Question asked by 72b3f682843e0eea5972f8714e1aa3851a48fa3a on May 5, 2015
Latest reply on May 5, 2015 by Sanford Whiteman
When we add a first name token in our emails, Marketo goes by the way the lead name exists in the database. The challenge is while importing data from lists (internal and external) a lot of times the names are all captilized and that's how they get fed into Marketo, unless manually changed to proper case. This results in an email addressing the name in all caps (bad user experience). My question is, instead of having to manually change names to their proper case each time during data uploads, is there a custom robust way Marketo can identify if the name in the database exists in all caps and make sure to change that to proper case in the email token or am I asking for too much? :)