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Yes, you cannot write natively to a custom object (Salesforce) via Marketo. Without seeing your data model it would seem you would need to use a third party system to update this info or mass update in SFDC. You can prevent a field being overwritten if required.
We have a seperate membership object for an event which is applicable for Lead and Contacts which is tied to the event is how we get your desired outcome. I.e. an Event Membership is a link between contact, lead and event.
So if you have a seperate membership object for an event, and you can't natively write to this object, how do you get the info into Marketo/SFDC from a simple spreadsheet? Or does this only work for athird party event application?
We upload in SFDC or via a bespoke API dev using JSForce.