0 Replies Latest reply on Mar 27, 2015 11:57 AM by 1a94ac7ecf304ccbe83d873d8334fcf454a8d265

    Senior Demand Gen/Marketing Automation Manager

      Launch Marketing is looking for a Senior Demand Gen/Marketing Automation Manager to become a key player at our smart and strategic boutique marketing agency located in Austin, TX. This person will need a combination of technical ability and business savvy in order to plan, design, execute and measure marketing automation programs that drive interest and conversions.
      About You
      • 5-6 years of B2B  marketing experience, ideally within the technology industry and with a heavy emphasis on using a marketing automation solution
      • Demonstrated experience in translating identified business opportunities into complex and measurable marketing programs that create a continuous demand generation engine
      • Experience executing and measuring marketing automation programs using Marketo and SFDC (or similar marketing automation and CRM software)
      • Marketo certification a major plus
      • Knowledge and use of marketing automation best practices (nurture program building and scheduling, emails and landing pages, lead scoring, report building, multi-touch attribution assessment, etc.)
      • Ability to develop, maintain and manage complex program schedules, budgets, timelines and ongoing reports
      • Skill in building relationships and collaborating effectively with the team and multiple clients
      • Strong communication skills
      About The Role
      The Senior Demand Gen/Marketing Automation Manager will lead key accounts and be responsible for developing and executing complex marketing automation programs that nurture leads and drive demand and conversions. He/she will also measure and report on campaigns, providing data trends and recommending actions for improvements based on metrics and best practices. This individual will work closely with and be supported by other team members for campaign execution. Role details include:
      • Collaborate with key clients to develop marketing strategies that address their business and marketing goals
      • Execute and measure automation campaigns that fulfill the strategy and support overall marketing campaigns and programs, considering all variables needed for success
      • Assess marketing automation user flow and functionality utilization and provide recommendations on how to improve in both areas
      • Provide expertise and advice on best practices with regard to marketing automation capabilities, program structure, testing, projected results, etc.
      • Implement planned marketing activities for your accounts and support others accounts, including:      
        • Identify and manage resources needed to complete various aspects of the work
        • Work closely with team members on the execution of campaigns
        • Monitor, analyze and report on campaign results
        • Provide recommendations to continually increase campaign effectiveness
        • Ensure clients maintain a high level of satisfaction with the work and results achieved
      Mission: What outcomes will you produce after 12 months at Launch Marketing?
      Clients will rave about what you have accomplished for them over the past year. You will have impressed them with the exceptional level of service provided and the results achieved by the work that was done. The clients you work with will consider you an expert on marketing automation, an integral part of their marketing team/company and their successes.  Internally, you will be a key member of the Launch team and the “go to expert” for marketing automation.
      About Launch Marketing
      Launch Marketing is a close-knit team of professionals who are passionate about having a positive impact on our client’s sales pipelines and ultimately, on their bottom line.  Our 14-year old firm often acts as the virtual marketing team for companies that don’t have internal marketing resources and for larger organizations with internal marketing teams, we provide a variety of lead-generation and lead-nurturing focused activities – all with a commitment to delivering results.  Our growing team consists of talented marketers who share similar core values (exceptional service, accountability, results oriented and responsive), like to work in a fast paced environment and get excited by seeing their work having a big impact on the client. We also get a chance to grow professionally by learning the latest trends and techniques and always manage to have fun along the way. J
      Company benefits include: Paid time off (holidays & personal time for vacations, sick time, etc.), 401K, health insurance stipend, educational opportunities at workshops, conferences, etc., flexible scheduling, occasional telecommuting and a casual work environment.
      Who Should Apply
      • Experienced marketing automation professionals interested in a full-time position in Austin, Texas (we would be open to a part-time position as well for the right candidate)
      • Individual freelancers who are open to a temp-to-hire arrangement
      How to Apply
      Email your (1) resume including a (2) cover letter describing your alignment with the job requirements along with your (3) salary requirements and (4) work samples to careers@launch-marketing.com with subject: “Senior Demand Gen/Marketing Automation Manager Role"
      All four items mentioned above must be included in your application to be considered for this position.