2 Replies Latest reply on Mar 27, 2015 1:13 PM by 2f8ca077186a0375fe97fead50b617f710f9ebb7

    Do you look at your engagement scores?

      I've been digging into our email and engagement programs lately and have noticed that many of our emails, which actually perform incredibly well, have relatively low engagement scores (between 30-40). For example, I have an email that went out this week with a 28.3% open rate, 2.5% clicked-to-open, and 0.6% unsubscribes. To me, that's a pretty darn successful email, but Marketo gave it a score of 33/100.

      I'm curious to know how people are using the engagement score to impact their marketing efforts, or if it's just another vanity metric in the platform.