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This article might help a little: https://community.marketo.com/MarketoArticle?id=kA050000000LAQLCA4
It's a global metric -- so I think they compare to everyone on the whole platform. But it's a proprietary algorithm meaning we may not get much more detail.
There's a little more discussion here: https://community.marketo.com/MarketoDiscussionDetail?id=90650000000PhgNAAS
[FYI -- my Engagement scores almost always range between 32 - 40, so I personally don't give much consideration to them.]
Thanks Bruce. I had taken a look at both of those previously... I guess I'm just more curious if anyone actually finds the information valuable, or if it's business as usual when it comes to determining the success of email programs.