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Do what J Norris said :)
There are a couple of ways you can handle this.
1> In the smart campaign Flow where you send an Alert to the lead owner notifying them of the "new" web lead, just add a 'wait' flow step of say 5 minutes before the 'send alert' flow step.
Thus that will give the 'Routing rule' smart campaign time to be executed 'before' the alert is sent.
2> There are other ways to check 'member of smart campaign' etc or even having a field to set a 'flag' based mechanism. But the 1st approach is simple but effective.
Hope this helps
Hey Nate, as I understand it, you still want the form alert to fire in all cases, you just want Marketo to have time to change owners first.
They key to control in cases like these is to have a single trigger from the one event and then cascade your follow up actions in the order you want.
So, when the form is filled out, the first step is to run them through the Marketo Owned routing rules. You can add conditionals on the flow steps so that if the lead is marketo owned, change owner, if not, do nothing (or whatever the logic is). Include a wait step if necessary to ensure the rules have time to run and sync over to SFDC.
Then end with a Request Campaign flow step, and request the campaign that sends the alert, which would need to have "Campaign Is Requested" as a trigger.
This way it is impossible for the alert to send before the ownership program runs.
Justin Norris | Perkuto