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Hi Em, Replace your dashes with %20. It encodes a space in the URL but will translate into friendly English inside Marketo. Best of both worlds.
Hi Justin - I thought I had read on the community that this wasn't reliable. Do you feel this is reliable across all browsers?
Hmm. It has worked reliably for us for years now.
If there are red flags with this method, I am not aware of them.
As always do your own testing to be sure!
An alternative to this if you find the %20 to be unreliable would be a smart campaign that would maybe run nightly or weekly that would have a smart list of "source is social-media", and a flow step of "change data value: source to Social Media"