1 Reply Latest reply on Mar 12, 2015 7:42 AM by Josh Hill

    Nurture Transition Advice

      I am launching my 12-touch nurture today and my transition rules follow -

      There will be a 15 day wait step in between each asset send, but if a contact is engaged and clicks a link within any of the nurture emails, they will be move into a different stream with a 10 day wait step in between each asset send.

      On stream #1, I have my cadence set to Every 3 weeks on Thu | 11:00 AM EDT .. which will launch today.

      Should I set my stream #2, Every 2 weeks on Thu (3/26/15) | 11:00 AM EDT. I want to make sure if a prospect clicks a link (today) within one of the emails from stream #1, that they won't receive another email within stream 2 for another 2 weeks.

      Thanks

        • Re: Nurture Transition Advice
          Josh Hill
          So:

          Stream 1: 3 week cadence on Thursdays, starting 3/12

          if lead clicks link in email in Stream 1, then move to Stream 2

          Stream 2: 2 week cadence on Thursdays, starting 3/26

          So if a lead clicks in Stream 1 on any Thursday, it will have to wait 2 weeks until the next Stream 2 Cast. This will always be true if the lead clicks on stream 1 emails on the first Thursday.

          BUT, let's say a lead doesn't check email until March 25, they get pushed into Stream 2 and get Cast 1 in Stream 2 on March 26.

          There's not much you can do about that unless you use a transition campaign and force it to wait until after the next Thursday before entering Stream 2. I very much doubt this scenario will happen.
           
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