Sorry if this is a dumb question, but is there a way to target alerts to be sent to contact owners as opposed account owners? I see Account Owner and Lead Owner as options, but I can't see anything just for contacts. Help!
Absolutely not dumb - it just needs a small clarification on what Marketo sees as Lead/Contact.
Marketo calls Lead and Contacts from your CRM all "Leads". If the person is a contact, use the "Lead Owner" option for the alert. Marketo will send the alert to the owner of either the Lead or Contact, whichever the record is.