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You can set up seperate smart campaigns for each level of management that basically look for lack of activity updates. For the first level, it may be an SLA of 7 days and for the next level, maybe 14 days of no updates. It would look something like this:
The only caveat is that you'd have to identify an actual person to send the alert. If you have several managers, you'd have to add choices that say something like "If Lead Owner Email Address is [Rep Group A Emails] Then Send Alert to [Rep Group A Manager Name].
Hopefully this makes sense.
Thank you - that is a great answer.
What I'll need to determine next is, do I send the individual alert for each lead that hasn't been followed up on or do I send a report with those names included. If a Rep hasn't followed up on 100 leads, I don't know that I would want Management to receive 100 email alerts... but that certainly would get the point across.
Thank you again.