This content has been marked as final. Show 4 replies
You are correct - you do not need to create the lists. Not sure the benefits of the documentation you referenced, but your method is the way I've always done things.
Why don't you use the native email ab test - champion challenger instead?
Random sample is my friend — it's what I use for most of our campaigns!
As Charlie said, you don't need to create the lists -- the one thing that it will do is help to speed up your processing. Random sample on 100k leads takes time, so if you have everyone in a list in advance it makes your actual send more likely to go out at the time that you anticipated. If you can deal with that, then you can continue doing it the way you are with random sample.
Also, to follow up to Josh's question, many times I don't use champion/challenger testing because once you declare one of the emails to be the winner you lose the dashboard that you previously had with information about the emails. We like to be able to go back over time and review results and it's easy to put both emails into an email performance report. Just a personal preference :)