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explicit unsubscribe best practices

Question asked by Michelle Tiziani on Mar 2, 2015
Latest reply on Mar 3, 2015 by Michelle Tiziani
If the leads unsubscribe from a specific promotional email campaign and specifically states by email to remove them do you:
1. Remove them from SFDC campaigns past and current campaigns?
2. Remove them from your database in Marketo only and retain them in SFDC?
3. Even if you have a preference center and they still request to be removed from your lists, do you remove them from SFDC and Marketo? 
 

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