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A/B Testing

Question asked by 35ba1ff05d760d044c6f483b491d2fb5cb7ada85 on Feb 25, 2015
Latest reply on Feb 25, 2015 by 62122

I am creating an A/B Test using the Champion/Challenger function within my drip campaign. My audience size is 150,000. I want send one subject line to a 10% of the audience size and the other subject line to another 10% of the audience size, then declare a champion and send the champion to the rest of the audience size.

My question is, do I use 1 subject line as the champion and 1 as the challenger or do I use both subject lines as the challengers? I want to avoid having one sent to 10% and the one sent to 90%. Any thoughts or advice will help. Thank you.