8 Replies Latest reply on Jul 30, 2015 12:05 PM by Mark Dudek

    Explanation of Email Link Performance Data

    Osman Erzinclioglu
      For the Email Link Performance reports, what do the various columns mean? I'm not entirely clear.

      Clicks - Number of links clicked. (Does it double count clicks if a single recipient clicks twice?)
      % Clicks - Percentage of all clicks in the email. (If this captures all clicks, why don't the numbers in each set add up to 100%?)
      Leads - Numbe of leads who clicked the link. (Okay. This one makes sense.)
      % Leads - Percentage of all leads who clicked a link in the email. (Again, shouldn't the numbers add up to 100%?)