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Explanation of Email Link Performance Data

Question asked by Osman Erzinclioglu on Feb 26, 2015
Latest reply on Jul 30, 2015 by Mark Dudek
For the Email Link Performance reports, what do the various columns mean? I'm not entirely clear.

Clicks - Number of links clicked. (Does it double count clicks if a single recipient clicks twice?)
% Clicks - Percentage of all clicks in the email. (If this captures all clicks, why don't the numbers in each set add up to 100%?)
Leads - Numbe of leads who clicked the link. (Okay. This one makes sense.)
% Leads - Percentage of all leads who clicked a link in the email. (Again, shouldn't the numbers add up to 100%?)

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