3 Replies Latest reply on Feb 24, 2015 3:01 PM by Nathan Allison

    Removing Stale Leads Best Practices?

    Dominick Doyle
      Been using Marketo for a year now and wanted to clean out some of the old/un-used emails.  I was curious as to what logic people were using to accomplish this?

      I was thinking of creating a smart list with the NOT opened email or NOT clicked email filters, then adding a 'minimum number of times' constraint.  Maybe even 'date of activity'.

      My thought was that if I've sent the majority of the database atleast one email a month, so 12 emails in total, if they haven't opened or clicked at least 6 for example, then they are probably not interested, or in a sales cycle.

      Appreciate your input.