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using dynamic content requires an understanding of segmentation...Have you had a chance to review how segments work and are set up in your instance? That is 90% of the battle...Cake after that.
I agree with Mark, first make sure you are good with your segmentation so you can easily pull that into the email.
Another thing to keep in mind that's always tricky to me with dynamic emails is that you can't edit the template when you're using dynamic content. So make sure you have the correct number of text blocks etc that you need before you start :)