4 Replies Latest reply on Jan 22, 2014 10:40 AM by 36184

    Forward to a Friend causing Unsubscribe

      I have been looking at this issue and trying to find a work around for it but the problem seems to be worse the more I look at it.

      I used the forward to a friend functionality in various campaigns.
      I understand that if a known lead uses the functionality to send a FTAF to an unknown user and that user interacts with it by filling out a form etc. that Marketo will automatically unsubscribe them. I agree that an opt-in campaign is the way to go here BUT ...

      If a known lead in Marketo receives a FTAF from a colleague for example and they interact with this FTAT email by filling out a form etc. Marketo will then unsubscribe that known lead also. An opt-in campaign is not ideal here because the user will become confused as to why they are being asked to subscribe when they already thought that they were.

      Any advise or suggestions here would be greatly appreciated.