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Socially acquired line in program : how does it work?

Question asked by Cecile Maindron on Jan 21, 2013
Latest reply on Jan 24, 2013 by Cecile Maindron

I have just noticed today (but it was maybe implemented a while ago!), that on top of the total members/ acquired by / success lines, there was a socially acquired line. Do you know how it works? I have checked on help articles but I cannot find an answer? Is it all leads who have become members of program because of the social buttons within mailing? because of social media (regardless of the fact that there were or not social media buttons on mailing)? does that include friends (from forward to a friend)?

Cécile @ Talend