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I think you are looking for the 4-1-1 rule that Jon mentioned in the blog post below.
The 4-1-1 nurture rule stemmed from the 4-1-1 tweeting rule, popularized by Tippingpoint Labs:
Yeah, the 411 rule can apply for sure, but I've also heard folks talk about the 10-4-1 rule:
10: Other people's content
4: Your content
1: Sales push