3 Replies Latest reply on Nov 25, 2013 9:30 AM by dec04d3b3eb57b2e9b7be0d4587120c8bc72e4a4

    Marketo Email Open Rate

      I have a question regarding what goes into Marketo's email open rate. 

           Is the open rate based on someone clicking "display images" in the email? Or is the open rate also based on someone opening the email and NOT clicking "display images" in the email?
            
           I am thinking that if they dont do that then Marketo doesnt know they opened it. 

           If someone knows either way, it would be great information to have!

           Thanks in advance!

           Andrea