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Not a silly question and your intuition is correct - you can have smart campaigns change the progression status of the program members that are sent your different test emails in the same program.
Since this is a test, are you dividing your entire list among the 3 different emails or only sending it to a few percent and will send the winning email to the remainder of your list that were not sent one of the 3 tests?
Thank you Elliott, appreciate your feedback!
We will be sending out one of the three emails to each of the leads for this particular program. It's still somewhat of a test in general for us, the list is only about 300 people, but very targeted. so we'll split the group into 3 and send each of the emails to about 100 people.
Sounds like you are on the right path. I wrote a post that's related:
it has some links to relevant Community articles.