AnsweredAssumed Answered

Email A/B Testing - Help!

Question asked by 30672 on May 3, 2013
Latest reply on May 4, 2013 by Josh Hill
Hey friends,

I'm still somewhat of a Marketo Newbie and we're running our first big email campaign. We want to send out three different emails to the group to see which one is the most successful. I found a help article with instructions of how to set this up all in one program, creating three different lists and in the send email campaign you send different emails to the different lists. My only question is, can I still use the remainder of my campaigns - change prog status for opens email, change prog status for clicks link in email, send auto response & change prog status for fills out form, and change prog status for unsubscribe - also in this program with options for the different emails? I'm using the same landing pages, form and follow-up email for all three options.

I think this is probably a silly question and that the answer is yes, but just want someone to confirm this as we're sending this out to a big batch of leads and I don't want to mess it up!

Thank you in advance for any guidance you can provide :)