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Great question, I'm also very interested in how folks are going after account based scoring schemes. Please post your solutions to account based scoring.
Thanks very much,
Drew, did you configure sales insight to use this new field for either stars or flames?
I did not, Jep, but that shouldn't affect my ability to change score for these fields, should it?
I'm still working with Marketo Support, but it's sounding like this is a limitation within Marketo. Not yet sure if it's something that can be enabled, but I'll update this thread when I find out.
Final response from Marketo was account scoring is NOT currently supported. We're working around it by scoring the contacts and running reports to summarize those scores, but that's way less than ideal. I'd love to see Marketo support this in the near future.