11 Replies Latest reply on Aug 15, 2014 8:25 AM by 22612

    A/B Test in Nurture

      I have leads automatically added to a list based on an action taken on our website. I would like to A/B test within the nurture. Is it possible to do so with 1 list? Can Marketo split up the list or do I need to specify test lists? All documentation and help articles are saying to create multiple lists and then assign each email to one of those lists. Not sure how everyone else is doing this.... preferably I would like to have 1 list and the system would just randomly send either A version or B version.

      Appreciate the help!

      Christina