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Who is responsible for data quality in your organization?

Question asked by 7595 on May 15, 2013
Latest reply on May 15, 2013 by Michelle Tiziani
Ensuring data quality (e.g. including data augmentation, standardization, cleansing, deduplication, monitoring, etc.) is often a shared responsibility among all the parties that contribute to and use the data; however,  one person / team may be the lead on this. 

I'd like to conduct an informal poll of my fellow Community members to see who in their organization has primary responsibility for data quality?
     A. IT
     B. Marketing / Marketing Ops
     C. Sales / Sales Ops
     D. It depends on the data object (e.g. Sales for Opportunity records, Marketing for Leads, etc.)
     E. It is a shared responsibility with no primary owner

      

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