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The Opportunity Influence Analyzer is not including SFDC Activity that is logged into Marketo, which is unfortunate as there are a lot of SFDC Activities that marketing facilitates (e.g. demos). A possible work around is to create Interesting Moments for SFDC Activities.
Please submit an Idea for this - I'll vote for it!
Thanks Elliott, Just posted an idea - feel free to expand on it and/or vote on it!