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The associate lead call gives a "change data value" trigger, but only when a data value actually changes. It is best practice to submit a timestamp (datetime) into a custom Marketo field (using Associate Lead), which you can use to trigger off of.
Also take a look at segment.io, they have a neat library for making working with Associate Lead easier: https://segment.io/docs/integrations/marketo
Well, you could trigger on the new lead being created and then make the task, but it doesn't do it automatically.
Good point Erik: it's a "Lead is Created" trigger for new leads, or a "Data Value Changes" if it finds a match by email address.