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Make sure you click the green plus and enter the company names in the text area, one per row. Then try it again.
I cut/pasted the company names from an Excel. Will add them one by one.
Can i put in a several filters for the smart list that has
inferred company 'is' (insert company name)
Job title 'starts with' c (for c level exectuvies)....
Yes. You can put them both in, then use filter logic if you need to.
If you just say starts with C, however, you may get a lot of other things. You may want to use "contains" and put in various iterations: CEO, Cheif, Executive, etc.