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Managing a growing content database

Question asked by 25567 on Apr 16, 2013
Latest reply on Apr 16, 2013 by e5edb74a60d32292c0d40b6e0c3f415bc9847139
Hi Community--

Currently, all our programs have their own set of landing pages and emails. For example, Facebook, Google AdWords, our website, individual list vendors - all of these are programs in Marketo. When we begin using another channel, e.g. partnering with another list vendor, we clone an existing program and then update the landing page URLs, smart lists, filters, etc. accordingly.

However, we are about to add 10 new whitepapers and I realize now that I'm going to have to create 10 new landing pages for EACH program that we have, which right now, sits at 11 programs. This means having to create 10 new landing pages and then cloning it 10 additional times. Then, we're going to have to append all the campaigns that have the following type of constraint in their flow steps: "If downloaded X whitepaper, then Add to List Y", to include these 10 new whitepapers.

This seems like an awfully tedious amount of work and I was wondering how others have set up their instances.
How are people leveraging templates? We basically have 1 template we use for all our landing pages.