So we are starting to work with Partners more in events and some programs. We are trying to map out how we will take in those leads differently (both strategic and channel partners) than our own leads.
Does anyone have insight or examples of how they do this in other companies? And also how we can see the influence of our reach and the partners' in reports?
I know some people use Workspaces but could segmentation work?
When we obtain partner leads, we differentiate them with the Lead Source as well as having them as a member of a unique Marketo program / SFDC campaign. If you have RCA / RCE, the Program Opportunity Analysis report will show stats like New Names, # of Associated Opportunities, First Touch and Multi-Touch Opportunities created, pipeline, won, and more.