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Best practice will be to sync leads to SFDC using auto assign rules, and then build lead assignment in SFDC. For troubleshooting you might assign a field such as "Territory" to identify where the lead should go.
Queues are not fully supported by Marketo, and you won't be able to see the queue name as the lead owner. Unless you immediately re-assign leads from the queue to lead owners, I'd recommend assigning directly to users rather than queues.
I'd like to use the queue concept so that mulitple lead owners can see the list; then I will reassign as needed. I see that you should be able to select a SFDC queue in Marketo.
There is a step for this particular campaign that can't be automated, and it is not a large number of leads to deal with.
What do you mean by "you won't be able to see the queue name as the lead owner?"
While a lead is owned by a queue, you won't be able to see the owner in Marketo (it will be blank.) So you can't write a smart campaign like "take all leads owned by x queue and assign to people".
If your goal is to allow multiple owners to see the list, you can also accomplish this with lead reports and custom views.
Ah, okay! That isn't a problem. I still think the queue is the best solution for this unique purpose. Some of the leads we are getting through forms need to be scrubbed, and the queue is a good solution before they are assigned.
Hi Steven san,
I want to set a smart Campaign as below.... but is it out of Marketo scope as you said "you won't be able to see the queue name as the lead owner." ?
Smart List : ...as I like
Flow : Create Task
Choice one : Lead Owner Name = SFDC Queue -> Assign Task to Person A
Default choise : Assign Task to Lead Owner
Hi Ryosuke san,
That is correct. Marketo can not see the queues, so you will not be able to do it this way.
We will consider not to use SFDC Queue, and to create an SFDC ID like Queue.