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Tracking Facebook Ads Leads vs. Organic

Question asked by 2f8ca077186a0375fe97fead50b617f710f9ebb7 on May 17, 2013
Latest reply on May 17, 2013 by 2f8ca077186a0375fe97fead50b617f710f9ebb7
We've recently started testing Marketo landing pages in Facebook tabs and would like to begin pointing Facebook ads to these tabs. Any suggestions on how to track the difference between an organic Facebook lead and a paid Facebook lead? We've tried using UTM tracking, but when I look at the lead's information Marketo doesn't seem to be tracking the custom URLs. Any suggestions?