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I'm not sure how it works without SFDC, but when you do have it, this actually puts a link into the alert email so that whoever receives the alert can click it and go straight to that record within SFDC. We use this for our website forms to make life easier on our lead qualification group. They basically get the alert for a web form and click the link to do their phone call. Saves them from having to search.
sounds like a great feature. now I just need to find out if this can work with a non native CRM!
Cecile, if you use that token for an alert email anyone should be able to click it and view the activity record... but won't be able to edit it, etc.
"SP_Send_Alert_Info" will always include a link to a read-only Lead detail record (no Marketo login needed). When integrated with SFDC and when the Lead is indeed synced with SFDC, then it will add a second link that goes into SFDC.