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If you make data changes via the data uploader, they won't necessarily trigger a synch with Marketo. I added a "Force SystemModstamp Update" checkbox field to the SFDC Account record that I typically update via the dataloader. I then use the Mass Update function in SFDC to change the Force SystemModstamp Update field's value to force a change in the SFDC SystemModstamp for that record.
Elliot, would you be able to explain the dataloader piece? We recently redesigned our SF instance and are now using out of the box fields called account team. Some of the field values are missing and support said the following:
Since it is a new field, Marketo will not by default re-sync all the account object back to Marketo and that's why some of the field value is missing. Only updated account on the SFDC side will be brought down to Marketo.
To force a resync, your SFDC Admin can use dataloader and force SystemModstamp Update to achieve this.
I am not entirely sure what this all means. Any help/direction you could provide would be appreciated.