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You bring up a very valid point, and one that troubles many organizations. Many of the deals that are eventually won start from a more junior person that marketing has cultivated and then Sales uses that person to climb up the organizational ladder.
There are a few different approaches to this, but the one that I am currently using, is asking my sales team to put everyone in the company that is listed in our CRM under the opportunity as a contact role. This will ensure that marketing gets the appropriate initiated and influenced pipeline as long as your campaigns are setup correctly.