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Sales emails as a program vs smart campaign

Question asked by 12050 on Sep 25, 2013
Latest reply on Sep 26, 2013 by 12050

At our organization we get requests to send out some eBlasts on behalf of the sales team. We have just opened up the explorer reports and I'm wondering if we should set up these to all go under 1 program called "Sales eBlasts" and then put each smart campaigna and email underneath this one program.

Would it be better to keep these as smart campaigns, as a program under 1 main program (sales eBlasts) or run them all as seperate programs.

Confused a bit on when we should be using programs vs smart campaigns, if there are any hard and fast rules.