3 Replies Latest reply on Oct 9, 2013 10:05 AM by c5912401a9577837c2ea745736dc3e5eecc92aee

    Adding Acquistion Program to SFDC

      Marketo Minds,

      My organization is looking to improve our reporting and one idea that I have is to create an 'Acquisition Program' field in SFDC and syncing it with the field that already exists in Marketo. This field would be exclusively for Marketing, and cannot be edited in anyway by sales. The reason for wanting to add this field is because we want more visibility into leads that marketing generated and which leads convert into opportunities..

      Like other organizations, we are having a hard time reporting on leads that turn into opportunities, and I was curious to see if anyone has added this field to SFDC, or have advice on how they have achieved accurate reporting related to leads in opportunities.