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Creating a Token that references a Custom Field

Question asked by 43198 on Sep 26, 2013
Latest reply on Sep 26, 2013 by 71d8faa95d850d4aa839a9adffc252343298ee5d
I have built an email that is triggered to send an email to Sales whenever someone downloads a particular piece of our content.

It tells them the usual things:
First & Last Name of the lead, Company info, email,phone,etc.

I have a built a custom field that allows leads to sign up for a Newsletter on a Marketo based Form.

How do I create a token that references this custom field, so that my email to Sales can tell them whether or not the lead has signed up for this newsletter?