LM&O Advertising, a full-service advertising agency in Arlington, VA is seeking a Project Manager in our account management department. Level of experience is 4-6 years working on national marketing programs and with national sales team; hands-on experience with lead management and marketing automation platforms is imperative.
The Marketing Automation Project Manager will assist the Senior Account Executive, Direct Marketing with the creation and optimization of lead nurture, lead scoring, and automated marketing programs to develop qualified sales leads and create brand awareness. In addition, this position will enhance the current lead management lifecycles and work to improve segmentation and targeting. This position will also provide as needed support of other online programs, print mail, field events and telemarketing (inside sales). This role will be strategic, tactical and client facing.