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This discrepancy is that "landing page views" are not unique visitors, where the anonymous Smart List is unique visitors. Every time you refresh the page, it's counted as a new "landing page view."1 of 1 people found this helpful
It's very easy to run this page view number up when you're creating and testing the landing pages.
Marketing Operations Specialist
Hey Ariana--you should also check and see if your Google Analytics is set to filter out any visits, for example, a lot of companies add filters to exclude internal IP addresses from their reports. Marketo landing page reports would show total visits from everyone, including those internal viewers.1 of 1 people found this helpful
The Google Analytics report shows unique page views, not unique visitors. Which matched up with our Smart List, because we checked which leads visited more than once and it was only one person visiting twice.
And it wouldn't be that drastic of a difference from creating and testing the page because this was a clone of another page.
We have a similar problem - did you even find out what caused this?