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Scoring Wonkiness

Question asked by 7bd945c890da454f04c45e613130f586b2ee3fcf on Oct 10, 2013
Latest reply on Oct 14, 2013 by 33699
I am noticing some of my leads with huge lead scores but zero activity. I went into the smart campaigns and for job title and department, they were set to allow the lead to move through every time. Im wondering if this is racking up the points. So if a VP, for example, gets 20 points then tomorrow runs through the campaign again, does he get another 20 points for the same exact thing? Seems like Marketo should not allow points to be added for the same data value as a previous run but this is the only thing that would make sense. 

If I set it to, allow leads to go through just once, will it catch updates and changes to the field? So if someone goes through and doesnt have a job title so gets 0 points, then we populate the job title field, will the lead get credit in the lead score for the new value?